MLMC Executive Director Gives Update on Efforts to Increase Demand for Maine Lobster
The Maine Lobster Marketing Collaborative (MLMC) was founded in 2013 to help harvesters, dealers and processors by growing demand for whole live lobster and other value-added products. In the years since the MLMC has focused on getting the word out to the foodservice industry and distributors. But when the pandemic hit in March 2020, the organization shifted their efforts to grocery stores and home cooks.
“To reach grocers and home cooks, we used public relations outreach to raise awareness of Maine Lobster as...
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